Separate paid media impact from pricing, promotions, seasonality, and business context.
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Make Budgets, Not Guesswork.
MixPilot turns marketing data into MMM results, budget scenarios, and clear next actions.Compare channel scenarios before committing spend.
Show data gaps, model confidence, and plain-English recommendations.
Possible features
One platform, shown only when useful
Clients should not see every technical module at once. MixPilot can reveal the right feature based on their role, maturity, and industry.
MMM engine
Start with a fast preview model, then move mature clients into Meridian or PyMC-Marketing with diagnostics, calibration, and uncertainty intervals.
- Weekly sales, media, price, promotion, and seasonality inputs
- Local preview model for quick feedback
- Production engine path for serious budget decisions
Industry templates
Start narrow. Scale carefully.
MixPilot can be cross-industry underneath, but launch should focus on ecommerce and retail/FMCG first.
E-commerce
Best first vertical: clear revenue data, channel spend, promotions, website analytics, and repeatable weekly signals.
Simple workflow
From data to decision in four steps
Private beta
Open the app after registration
Capture the lead first, then unlock the MixPilot app preview.